I am excited to share with you the exciting collaboration between Kasina and Converse, resulting in the creation of the Kasina x Converse Weapon. This collaboration brings together two iconic brands to give new life to a classic silhouette.
At the Concept Creation Center (C4) in Boston, the hub of innovation, designers, and innovators have worked tirelessly to introduce new techniques and materials to the iconic Weapon sneaker. Led by Director Dan Latham and Vice President of Innovation Brandon Avery, the team at C4 pushes the boundaries of creativity to bring the designer’s dreams to life.
With a focus on upholding Converse’s legacy while incorporating modern design elements, this collaboration showcases the power of combining legacy and innovation to create distinct and innovative products. The Kasina x Converse Weapon is a testament to the expertise and innovation of both brands.
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The Max Grind Technique: Incorporating Rubber Scraps into Footwear
Converse’s collaboration with Kasina introduces an innovative technique known as the Max Grind project. This groundbreaking technique allows Converse to incorporate rubber scraps from the manufacturing process back into their footwear without compromising on durability or authenticity. In the past, Converse only utilized around 3 to 5 percent of rubber scraps in their outsoles. However, with the Max Grind technique developed by the C4 team, this percentage has increased significantly to 22 to 40 percent.
The Max Grind technique involves grinding down rubber scraps into a powder-like form before mixing it with virgin rubber. This unique engineering process has allowed Converse to increase the utilization of rubber scraps, leading to a more sustainable and environmentally friendly approach to manufacturing footwear. By incorporating a higher percentage of rubber scraps, Converse is reducing waste and giving new life to materials that would have otherwise been discarded.
This holiday season, Converse will showcase the Max Grind material innovations in their new Counter Climate styles, including the Chuck 70 AT-CX, CTAS Berkshire Boot, and CTAS Lugged Winter 2.0. This collaboration with Kasina brings the Max Grind technique to classic styles such as the Chuck 70, highlighting Converse’s commitment to material experimentation and innovation. With the Max Grind project, Converse is setting a new standard for sustainable practices in the footwear industry.
Table: Comparison of Max Grind Technique in Converse Footwear
| Previous Rubber Scrap Incorporation | Max Grind Technique Incorporation |
|---|---|
| 3-5% | 22-40% |
| Lower utilization with limited environmental impact | Increased utilization for enhanced sustainability |
| Conventional approach | Groundbreaking innovation |
With the Max Grind technique, Converse is taking a significant step towards reducing waste and promoting eco-consciousness in its manufacturing processes. By incorporating a higher percentage of rubber scraps, they are showcasing their dedication to reimagining materials and pushing the boundaries of design. Through this collaboration with Kasina, Converse is not only revitalizing classic silhouettes but also pioneering sustainable practices in the fashion industry.
Sustainable Innovations: Scrap Punch and Upcycled Velvet
Converse continues to prioritize sustainable innovations in its manufacturing processes to create a positive impact on the environment. One of these innovations is the Scrap Punch technique, which involves needle-punching textile scraps from the manufacturing process. This approach has a lower environmental impact compared to traditional textile methods like knit and woven processes.
The C4 team partners with vendors to transform textile scraps, including yarn and canvas, into the upper of classic Chuck sneakers. This technique results in the creation of perfectly imperfect felt, adding a touch of individuality and distinction to future models.
Another exciting sustainable innovation by Converse is the use of Upcycled Velvet. This process involves sourcing pre-loved clothing from Beyond Retro, a UK-based fashion and vintage retailer, and using them to craft new uppers for classic sneakers. In the upcoming limited-edition Kasina x Converse collaboration sneakers, Converse is launching upcycled crushed velvet versions of the Chuck 70 and Ox models. These unique sneakers feature a mix of black, burgundy, and red velvet, combining style and sustainability in one.
Converse’s commitment to making products differently and experimenting with materials is evident through these sustainable innovations. By reducing waste and promoting eco-consciousness, they aim to contribute to a greener future. The collaboration with Kasina brings these sustainable innovations to the forefront, offering limited-edition versions of the Chuck 70 and Run Star Hike sneakers that showcase both style and a commitment to sustainability. With the Kasina x Converse limited edition sneakers, you can make a fashion statement while supporting a brand dedicated to making a positive environmental impact.
